Pikitos is a local gem in Nicaragua, where captivating flavors and vibrant cultures collide. Owned and led by local women, this culinary haven seamlessly fuses the essence of Nicaragua and Mexico.
The Challenge: Elevate Pikitos' visual identity to mirror its distinctive Nica-Mex Fusion concept, drawing a dynamic crowd and celebrating its female-driven ownership. The mission is to weave an entirely new visual narrative, complete with a cutting-edge logo and an array of captivating design elements.
Project Goals: Unveil a fresh and compelling brand identity, capturing the essence of Nica-Mex Fusion. Design a new logo that is simple, modern, and memorable. Develop other graphic elements to support the new brand identity, such as business cards, signage, and more, all harmonizing seamlessly with the reimagined brand persona.
